Branding FAILS to Avoid

Launching a successful brand is not easy. There are many challenges and risks involved, and many startups fail along the way. But you don’t have to be one of them...

In this workshop, you will hear from Robin Albin, a seasoned brand strategist who has worked with some of the world’s most iconic brands. She will share with you case studies from successful and unsuccessful brand launches, and what you can learn from them. She will also give you feedback on your own ideas and help you refine your problem, solution, market, pitch, team, culture, and strategy.

By the end of this workshop, you will have a better understanding of how to launch a successful brand and how to overcome the obstacles that may come your way.

Don’t miss this opportunity to learn from the best and avoid the worst! Register now and join us for this workshop!

About the speaker: Robin Albin is a serial brand innovator and strategist with a wealth of experience in creating and revitalizing brands. She is the founder of INSURGENTS, a company that partners with business leaders to break through barriers and uncover new opportunities. Albin has helped invent or reinvent over 50 brands throughout her career, including Origins Natural Resources, Sensegen Taste, Smell & Beauty, and Voli Vodka.

*THIS EVENT IS ONLY OPEN TO CURRENT NYU STUDENTS, FACULTY, AND STAFF, AND EACH ATTENDEE WILL BE REQUIRED TO SIGN IN WITH THEIR NYU ID CARD*

The NYU Entrepreneurial Institute provides reasonable accommodations to people with disabilities. Requests for accommodations for events and services should be submitted at least two weeks before the date of the accommodation need. Please email entrepreneur@nyu.edu for assistance.