Design-Driven Startups

Design-Driven Startups: Transforming Entrepreneurial Ventures Through Strategic Design Thinking

Join us for an exclusive workshop led by Rhea Alexander, a thought leader in the intersection of design and entrepreneurship. This workshop is inspired by the principles and methodologies outlined in the book "A Design Driven Guide for Entrepreneurs: Strategies for Starting up in a Multiverse." It aims to equip participants with the tools and frameworks to build values-driven, impact-focused ventures.

• Design as a Strategic Mindset: Understand how design-driven thinking can be a transformative force in entrepreneurship, enabling you to frame problems and identify opportunities in unique ways.
• Purpose-Driven Value Creation: Learn how to articulate and align your venture's mission with its value proposition, fostering a culture that resonates with stakeholders.
• Methodologies for Insight and Innovation: Dive into hands-on exercises that guide you through the processes of investigating context, synthesizing insights, and prototyping solutions.

About the speaker: Rhea Alexander is a full-time faculty member at The New School's Parsons School of Design Strategies, as well as founder and director of the Parsons Entrepreneurial Lab (Parsons Elab). She is the founder of DIGS, a sustainable home goods company, and Strategic Design Agency. She is also a board member of the N.Y.C. Innovation Collective and co-founder of MakeOurFuture.coop. Alexander recently co-authored A Design-Driven Guide for Entrepreneurs: Strategies for Starting Up in a Multiverse, Rutledge Press.

*THIS EVENT IS ONLY OPEN TO CURRENT NYU STUDENTS, FACULTY, AND STAFF, AND EACH ATTENDEE WILL BE REQUIRED TO SIGN IN WITH THEIR NYU ID CARD*

The NYU Entrepreneurial Institute provides reasonable accommodations to people with disabilities. Requests for accommodations for events and services should be submitted at least two weeks before the date of the accommodation need. Please email entrepreneur@nyu.edu for assistance.