And The Winner of the 8th Annual NYU-Yale Pitchoff Is ...

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6 startups. 4 expert panelists. 2 universities. 1 trophy.


Last week, the NYU Entrepreneurial Institute and Yale Tsai CITY Summer Fellowship hosted the 8th Annual NYU-Yale Pitchoff. Three teams from each school took the virtual stage to pitch the startups they’ve been developing this summer in front of a packed audience of 300+ people.

Meet the 3 NYU teams that pitched:

Frich is the first social finance app that enables Gen Z to develop mindful spending habits by setting goals together with friends and keeping each other accountable. Imagine a fitness app but for your finances.

Team: Aleksandra Medina (Abu Dhabi ‘21), Katrin Kaurov

Middlemen is a secure marketplace that reimagines how people trade collectibles like sneakers, handbags, and jewelry online.

Team: Brandon Lee (Gallatin ‘22), George Li

Rooted Fare creates unique, ready-to-use Asian sauces to make cooking Asian comfort foods easy and efficient for young, busy Asian Americans who are new to cooking by partnering and profit-sharing with experienced immigrant chefs to capture those cornerstone flavors.

Team: Ashley Xie (Steinhardt ‘20), Hedy Yu, Tina Zhou (Steinhardt ‘20), Amanda Joa (Steinhardt ‘20)

Meet the 3 Yale teams that pitched:

Midnight Oil Collective are creators investing in creators, collectivizing resources and building a robust and stable community.

OnePointFive is a B2B professional marketplace for high-talent, remote sustainability experts (supply-side) and organizations who have environmental business challenges that need to be solved for (demand-side)

Qi Foods aims to bring traditional East Asian superfoods to the mainstream Western market.

Meet the 4 expert panelists:

Ellen Su - Co-Founder/Chief Product Office of Wellinks

Krishna Juluru, MD - Presidential Innovation Fellow

Clayton Bryan (Stern MBA'13) - Partner at 500 Startups

Rachel Lauren (Stern '18) - Analyst at BDMI

The expert panelists asked each team questions and provided feedback on their ventures. For the first time ever, the audience determined the winner of the pitch competition. After the last team pitched, it was time for the audience to choose the "best pitch."

And the audience selected….. NYU startup, Frich!

Photo of Frich founders holding the trophy

We can't wait for next year's NYU-Yale Pitchoff! We hope the trophy stays with NYU for a while 🙂

Want to pitch at next year's Pitchoff & interested in applying to Summer Launchpad? Learn more about our Startup Accelerator Series here and the NYU startups here.