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In September, Laura Rocha was the guest speaker for the Female Founders Lunch & community - where female founders come together to support each other & learn how to scale their startups. Learn more about the NYU Female Founders community here.
Meet Laura Rocha
Laura Rocha (Wagner ‘20) is the CEO & Co-Founder of Dathic. She is a J-Term Startup Sprint ‘20 & Summer Launchpad ‘20 alum. As a Founder in Residence, Laura provides 1:1 coaching to NYU entrepreneurs. She is also part of the inaugural cohort of the NYU Female Founders Fellows. The NYU Female Founders Fellowship provides extensive training, mentorship, and networking opportunities to student entrepreneurs at NYU who are committed to advancing gender equality in entrepreneurship.
Laura co-founded Dathic, an artificial intelligence and data analytics startup developing software service for CPG companies that want to understand Hispanic consumers. Dathic’s AI-based platform identifies and learns from the hispanic market in the USA to empower CPG companies with the data they need to select the best location, maximize profits, reduce risks and deliver products communities love. Dathic helps companies sell and advertise their products to Hispanic consumer communities.
What advice does Laura have for NYU female founders?
Laura advises to “go out and always talk to your customers and try to prove that there is a market for your idea before developing a solution to what the perceived problem is.” During the Female Founders Lunch, Laura also spoke on following her company’s pillar of social responsibility in regards to privacy. While building her product she was very aware of issues concerning transparency of data, and worked to create ethical data. Laura intends to continue expanding her service to Identify the best place to sell products and reach the best audience.