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Black Friday may have already passed, but that doesn’t mean we’re done with holiday savings! Enjoy another lineup of small businesses founded by NYU community members that you can support this season while spreading cheer with your loved ones.
Want to get even more into the holiday spirit? This Thursday (Dec. 5th), join us in person at the NYU Startup Holiday Pop-Up Market! From handcrafted art prints to fashion to baked goods, this market has something for everyone. Plus, we'll be serving hot chocolate & sweet treats, raffling off products from Dagne Dover, and crafting activities by Little Words Project. This event is free entry and open to the public! RSVP here.
Wishing you all Happy Holidays,
The NYU Entrepreneurial Institute Team
BRAND NEW & JUST FOR YOU <3
Embrace the Doubt
Founded by Fabi and Anthony, a Cuban-Venezuelan couple in Brooklyn, Embrace the Doubt creates wearable pieces inspired by mental health journeys, sparking conversations and resilience while empowering you to embrace uncertainty and wear your story proudly. Use the code NYUHOLIDAY24 for 20% off your order!
An inclusive luxury beauty brand redefining beauty standards with products designed for all skin tones and undertones. Featuring 33 shades of foundation that look and feel like skin, it empowers confidence and champions true inclusivity in beauty. Get 20% off with the code NYU20 (excludes samples and gift card purchases).
This growth-focused brand offers tools for personal transformation. Its products, including The Yellow Journal and The Yellow Tracker, empower individuals to cultivate gratitude, track progress, and embrace intentional living for lasting self-improvement. Use code HOLIDAY for 20% off!
HAGE is a Black-owned creative brand merging abstract art with fashion. Offering hand-drawn art frames and wears, it celebrates creativity, elegance, and culture, making art accessible through multimedia expressions and wearable designs.
Offers handcrafted baked goods, from classic treats to creative confections. Inspired by tradition, family recipes, and a passion for quality, each treat is crafted to delight and bring warmth to every occasion.
This nurse-led coaching company aims to reduce the stress of defining the path to parenthood. Are you unsure if you should freeze your eggs as you pursue your career? Or do you know someone who has challenges with infertility who needs emotional support? Fertility Goals has not only 1:1 coaching, but also an interactive conversational card deck that helps all people set their goals of how and when you want to become a parent.
Kume House is committed to exploring our infinite capacity to change, evolve, and create the life we desire. With a focus on thoughtful design and storytelling, its tools empower you to gain clarity, self-awareness, and personal growth.
Offers exquisite 925 sterling silver and gold-plated jewelry designed to uplift women and bring luxury into everyday life. Celebrating the beauty of each day, Love Stones's pieces empower women to embrace elegance and confidence, no matter the occasion. Use the code NYU20 for 20% off your purchase!
Inspired by founder Kaeja Cox's own experiences as a Black woman pursuing a career in musical theater and performance, Mahogany Dancewear offers a wide range of dancewear options that cater to different skin tones and body types.
FOR THE HOME
Brooklinen
Brooklinen offers luxury bedding, towels, and loungewear at a fair price. Leaving our homes can be stressful, so why not make our time at home feel like a spa?
Sabai Design
Beautifully designed, affordable furniture made with sustainable materials and ethical manufacturing.
SeaStraws
SeaStraws sells straws and eating utensils ethically made from the best renewable and natural materials.
FOR WEARING
Shop a curated collection of custom natural diamond engagement rings, handcrafted by a Fourth Generation Gemologist.
One432
ONE432 shares 50% of net profits from the sale of their clothes and shoes with its female artisans while sponsoring a children's education in Pakistan.
Pepper
Bras that finally fit, flatter, and celebrate small-chested women. No more cup gaps or bulky push up padding here.
SwoverallsThe comfiest thing you never knew you needed, Swoveralls are cool, functional, and extremely comfortable. Get 20% off your next order with the promo code NYU20.
Handmade in NYC, Kaila Katherine's vegan cactus leather purses are free from animal products, PVC, and toxic chemicals.
FOR THE BODY
Nourish & Refine
Nourish & Refine is a woman-owned, all-natural luxury clean skincare and conscious lifestyle brand. Use promo code Nyuholiday15 for 15% off all orders through 12/31.
Functional, plant-based bars that your hormones will thank you for. Nothing artificial, gluten and soy free, and keto! Get 15% off your next order with the code NYUSTARTUP15.
Carefully curated, House of Leyli's Signature Tea House Blend combines the finest natural black Ceylon tea leaves with handpicked cardamom, gentle rose petals, and luxurious saffron. A portion of proceeds is committed to providing community trauma support for marginalized women in solidarity with #WomenLifeFreedom. Use promo code NYU10 for 10% off the Signature House Tea Blend!
Asian women-founded, Rooted Fare makes delicious and unique Chinese-American spreads that celebrate traditional flavors in modern formats, like the Black Sesame Crunchy Butter. Use the code NYU4EVER for 15% off your order.
Support this Brooklyn-based and female-founded brewery by getting some easy-drinking beers delivered directly to your doorstep. Click here for beer shipping, merch, and gifts.
This startup offers a three-part, whole food-based sport nutrition system that prioritizes both macro and micronutrients for runners — something for before, during, and after your training/workout.
Jones provides science-backed smoking cessation tools and support to help you quit or cut back on vaping. Use the code NYU24 for 20% off mint-flavored Nicotine Replacement Therapy lozenges!
We Are The New FarmersThese fresh frozen spirulina pods are perfect for smoothies, juices, and bowls. One cube = a full day’s fresh greens!
Save your teeth from grinding and clenching with a comfortable, custom night guard for 80% less than the dentist.
FOR A GOOD CAUSE
Consider sharing your bounty beyond your loved ones this holiday season – support nonprofits that are giving the gift of education, career training, and more!
Stories In My Backyard (SIMBY)
SIMBY provides a hybrid photo club to Black girls who attend Philadelphia area middle schools and are seeking affordable photography education. Donate to SIMBY's GoFundMe campaign here!
A global youth-led street art movement whose mission is to create cultural change from the ground up and give young activists around the world the tools and platforms to challenge gender-based street harassment.
Govern for AmericaAn organization that recruits, trains, inspires, and empowers recent graduates to dismantle systemic inequities and create a more effective government through job placement and other services.
The Diversity Org
An organization that educates low-income students on how to obtain corporate and high-income careers.
Theatre Advocacy Project (TAP)
TAP's mission is to create safe and equitable working conditions for all theatre professionals through its suite of HR & DEI tools for individuals and organizations.
NYU Entrepreneurial Institute
Help the NYU Entrepreneurial Institute continue to offer coaching and award-winning programming like the Female Founders Fellowship, Startup Accelerator Program, and more.
