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What We're Reading
MARKETPLACE:
The creator economy is turning to the sharing economy for camera gear
What We're Reading
Business Den:
Bra startup targeting smaller-chested women raises six figures
What We're Reading
Fox Business:
Luxury online bedding company Brooklinen opens pop up shop
NYU Abu Dhabi
ECON-UH 2512 FinTech Innovation: Finance, Technology, Regulation:
FinTech innovation is the hottest topic in Financial Services and touches all aspects of industry transformation. Digitizing a financial institution or competing with established players requires an interdisciplinary approach. For FinTech entrepreneurs and investors to be capable of creating or evaluating innovative business models that can generate revenues they need to possess knowledge on 3 key areas: Finance (quantitative methods and behavioral finance), Technology (artificial intelligence, blockchain, API) and Regulation (MIFID2, PSD2, GRDP). In this course we will cover these key three areas and study their implications for FinTech founders and investors, established financial institutions and regulators.
School of Professional Studies
PUBB1-GC 3561 Publishing Start-Ups: Strategies for Success:
The expansion of digital distribution has opened many new doors for publishing entrepreneurs interested in creating start-up media businesses. What does it take to create a potentially successful start-up? What is the ideation and review process, the value proposition, and the marketplace? What publishing start-ups have worked, and which failed—and why? In this course, we will take a close look at companies such as Pottermore, Scribd, Oyster, BookRiot, BookBub and Epic. While the primary focus will be on book startups, we will also look at magazine media and social media/technology start-ups. We will hear from entrepreneurs in the field, as well as venture capitalists who take chances on these companies. What are they looking for? What are the variables that matter? This course will be a road map to start-ups and a valuable introduction to the concepts discussed in the Capstone course.
School of Professional Studies
MEST1-UC 6012 Social Media:
Social media is calling into question traditional media models and providing new ways to facilitate meaningful exchanges and value creation in both the commercial and public spheres. It requires new ways to conceptualize communication flows and strategies and to understand how they influence cultures, economies, and society as a whole. Social media also requires new skills t conduct successful commercial and grassroots operations and campaigns. This course introduces the student to new developments in social media technologies and techniques; discusses the key communication and economic attributes that power this medium; helps them understand how social media can be used as part of an organization’s communications strategy; identifies key skill sets and knowledge students can acquire for entrepreneurial innovation and employment in this area, and lastly; exposes them to some of the legal, privacy, and other unfolding social concerns that accompany this dynamic new medium.
School of Professional Studies
MASY1-GC 1220 Financial Management:
This course covers current financial and managerial accounting methods and their function within the information system of decision making. Topics include accounting theory and concepts, financial statement analysis as well as financial analysis for evaluation and decision-making. The course also focuses on capital investment analysis, financial models, and the legal ramifications of technological advances in the finance industry. Students learn to apply financial management principles, techniques, and best practices to analyze a firm’s finances. The course prepares students to study financial risk management and entrepreneurship.
School of Professional Studies
LRMS1-UC 585 International Entrepreneurship (Offered Fall '23):
International Business is no longer the (almost) exclusive domain of large multinational corporations. Increasingly, small 'start-up' firms are having a significant impact on cross-border commerce. Reflecting this development, this course has two main goals. The first is to help students understand the particular challenges of entrepreneurial action in international context. The second is to provide an educational vehicle for developing a draft international business plan for future use in seeking venture capital and other support.
School of Professional Studies
INTG1-GC 1060 The C-Suite Perspective: Leadership & Int Mktg:
This course focuses on the role of the C-Suite leadership and how the competing demands of those roles shape the organization. Students explore the differences between leadership and management and gain understanding of relevant C-Suite practices. Throughout the course, students examine the role of vision, mission, values, and organizational culture in guiding the organization. Topics include risk analysis, scenario planning, leadership models, influencing organizational culture, building relationships and networks, critical thinking, investor relations, crisis evaluation/mitigation, stakeholder analysis, negotiation and persuasion, and entrepreneurship.
School of Professional Studies
HRCM1-GC 2430 Small Business Coaching:
This course is designed for individuals who are interested in establishing and growing a small business as a professional coach. This course will cover how to build, maintain and sustain a thriving coaching practice. Students will be presented with and develop ideas, strategies and techniques focusing on best practices for small business development. It will focus on how to build and maintain their own coaching business by exploring the following: business models, income streams, financing strategies, accounts payables, cash flow, investing in your business, developing new billable services and products, pricing and marketing/sales strategies and techniques, and social media presence
