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Shanghai
IMBX-SHU 232 Entrepreneurship Experienced:
The main aim of this course is to probe into the core rationale behind entrepreneurship: taking initiatives to make changes. Lecturing only accounts for less than one-third of the course, and students are expected to exhibit a high level of self-motivation to critically examine established and emerging ideas that have been shaping and transforming the concept and practices of entrepreneurship, as exemplified in specific cases and current practices. Students will thus be prompted to think critically and creatively about how to respond to the complexities of changes.
School of Professional Studies
MSEM1-GC 1035 Entrepreneurship and Business Plan Development:
This course will examine the challenges and opportunities associated with starting a new event business venture. Emphasis will be on planning and developing an event business as either a private or not-for-profit venture. Topics include fundamentals of entrepreneurship, business planning and development strategies, tax policies, legal forms of ownership, sales techniques and marketing strategies. Case studies will be used throughout the semester. The final class project will be the development of an entrepreneurial business plan.
Stern School of Business
BSPA-UB 51 Marketing for Impact: Strategies for Sustainable Business:
The American corporate landscape is under assault. The average lifespan for a company in the S&P 500 is shorter than ever, approval ratings for corporations are lower than ever, and consumers are increasingly skeptical of advertising and corporate social responsibility messages that attempt to divert attention from unethical business practices.
Stern School of Business
INTA-GB 3344 Fashion Law & Business:
Fashion law is the emerging business law specialty that provides legal counsel to fashion executives and entrepreneurs as they make strategic decisions and confront problems in design manufacturing distribution and retail. Fashion is not only a global trillion industry as narrowly defined in terms of apparel footwear jewelry and cosmetics but it has also become a driving force in the greater business world as the concept of fashion branding has spread to enhance such other product areas as eyewear, home products, hotels, automobiles and electronics. This course will teach students to develop effective synergies between strategic and legal perspectives in the growth of a fashion company.
Steinhardt
MPATC-GE 2472 Music Lit of the 20th Cent: Sound, Music, Tech (1900-Present) (Offered Fall '23):
This course tells the stories of composers, inventors, & entrepreneurs who opened music up to electronic instruments, new sounds, & new ideas of composition between 1900 & the beginning of the 21st century. Specific instruments will be examined, including the Theremin, RCA Synthesizer, Moog synthesizer, Buchla synthesizer, Synclavier, & Kyma. Specific compositions will be discussed. This course will define a starting point for ongoing innovation in sound design, composition, & the creation of new musical instruments.
Tisch School of the Arts
REMU-UT 1261 Artist Management Lab:
Artist managers are the central focus of the music business, the dealmakers behind the latest industry developments, and the brokers of power, influence, and revenue streams for not only recording artists, but creative entrepreneurs and technology startups as well. The role of the artist manager is to help creative talent find commercial success. We will study the basics and fundamentals of artist management, and its many different functions.
Tisch School of the Arts
REMU-UT 1217 The Business of Music: Creative Marketing Strategies:
This course introduces music marketing concepts, principles and approaches that musicians, songwriters, record producers, executives and music companies use to optimize their visibility, analyze, target and sell directly to customers and fans. Traditional and nontraditional marketing approaches for retail, distribution, radio, touring and publicity will be examined with an emphasis placed on online tools and strategies, including website and mobile optimization, smartphone and desktop apps, seo, crowdsourcing, live streaming and crowd funding, and their applications.
Gallatin School of Individualized Study
REMU-UT 1203 Artists & Audiences in Historical Context (Offered Fall '23):
A follow-up complement to the first year required Creative Entrepreneurs in Historical Context course that focused on trailblazing entrepreneurs and producers, Artists and Audiences, like the name implies, considers the history of 20th and 21st century popular music seen through the lens of iconic performers/recording artists, and their dynamic audiences.
Gallatin School of Individualized Study
IDSEM-UG 2024 (De)Tangling the Business of Black Women's Hair (Offered Fall '23):
For many black women, their understanding of their race, gender, class and identity and notions of beauty are linked to hair. Divided into three sections, this course will first seek to understand the historical, structural, and economic dimensions of black women’s hair. We will cover topics such as labor, the service industry, and how the black beauty salon presents a rare opportunity for black women to become entrepreneurs. We will also discuss the multi-billion dollar industry and economy founded on black women’s hair, from dreadlocks and perms, to weaves and wigs.
