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Background on Team

MBA students Matt Edmundson and Jenny Tsai (both Stern ’12) made a product that tackles a serious social problem in India. By creating iron-enriched biscuits and food products, the team is addressing India’s anemia problem, which affects more than 50% of pregnant women in that country. Understanding cultural symptoms and nutritional needs of this population, the founders won the $200,000 Entrepreneurs Challenge (social venture track) in 2012.

  • Industry: Social enterprise
  • Year Founded: 2012

NYU Entrepreneurs

Jenny Tsai

Title:
Founder
School:
Leonard N. Stern School of Business
Classification

Matt Edmundson

Title:
Founder
School:
Leonard N. Stern School of Business
Classification
What they learned
“One of the amazing things NYU does is give students the resources, skill sets, and the confidence to test out their ideas”
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