Back to all events What Seed Stage Investors Really Look For Host: NYU Entrepreneurial Institute
Event Details

​What you'll learn:

John Elton (Stern ’00), Partner at Greycroft, will lead a conversation on how venture investors evaluate early-stage startups. Drawing on his experience investing in and working with companies that have been acquired or gone public, John will share how investors assess founding teams, market opportunities, product vision, and early signals of traction—even when data is limited. The session will give founders a candid look at what matters most in early fundraising conversations and how to position their companies for venture investment.

More about the speaker:

John Elton joined Greycroft in 2013 and is based in New York City. His select investments include Addi, ClearGraph (acquired by Tableau), Fastbreak.ai, Frame.ai (acquired by HubSpot), Frankieone, Immuta, Imperative Execution, Invisible, MapAnything (acquired by Salesforce), MyCarrier, Nativo (acquired by Live360), Ozow, PebblePost, PetaByte (acquired by Chewy), Tetra, Vidible (acquired by AOL), WorkFusion (exited to PE). 

Prior to Greycroft, John was a Managing Partner at iNovia Capital. John’s investment experience prior to Greycroft includes TripleLift (majority acquired by Vista Equity), Chango (acquired by Rubicon Project), Vizu (acquired by Nielsen), Resonate (acquired by ZMC), Babble (acquired by Disney), and Lightspeed (IPO: LSPD). 

He began his career at Veronis Suhler Stevenson, a media and communications investment firm, before joining 24/7 Media a public Internet company in strategic planning. He later moved to Turnstone Capital, where he advised dMarc Broadcasting prior to its acquisition by Google. 

A long-time supporter of the NYC startup ecosystem, John serves as a Teacher and Mentor to NYU’s Entrepreneurship program. 

John holds a BA in Economics from Lehigh University and an MBA from New York University.  


NOTE: THIS EVENT IS ONLY OPEN TO CURRENT NYU STUDENTS, FACULTY, & STAFF. EACH ATTENDEE WILL BE REQUIRED TO SIGN IN WITH THEIR NYU ID CARD

THIS EVENT IS NOT OPEN TO ALUMNI

RSVP When & Where
Thu, April 2, 2026
4:00 PM ‐ 5:00 PM
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NYU Leslie Entrepreneurial Institute (Leslie eLab)
NYU Leslie Entrepreneurial Institute (Leslie eLab)
16 Washington Pl, New York, NY 10003, USA
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