Back to all events NYU Female Founders Forum 2024 Host: NYU Entrepreneurial Institute
Event Details
Are you a founder, investor, or aspiring entrepreneur? Join us on March 29th at NYU Kimmel Center this year's Female Founders Forum.

Join the NYU Entrepreneurial Institute on Friday, March 29 at the NYU Kimmel Center - Eisner & Lubin Auditorium for the 2024 NYU Female Founders Forum!

The Female Founders Forum will bring together founders, investors, and members of the NYU community for an inspirational half-day of conversation and networking, in pursuit of expanding opportunity and community building for current and future founders. This event is open to all women founders, investors, and their allies (regardless of gender or NYU affiliation).

Keynote: Peggy Yu Yu (Stern '92), Co-Founder and Executive Chairwoman of, a prominent e-commerce company in China.



12:30: Doors Open & Networking

  • Make sure to grab lunch before arriving to the Forum!

1:00 - 1:10 PM: Welcome + Opening Remarks

1:15 - 2:00 PM: Women in VC Panel: Building the Road to Equity

2:00 - 2:10 PM: Coffee Break

2:45 - 3:45 PM: Women Who Venture Panel: Challenges and Breakthroughs

3:45 - 4:45 PM: Keynote:

  • Peggy Yu Yu (Stern MBA '92), Co-Founder and Executive Chairwoman of, a prominent e-commerce company in China.

4:45 - 5:00 PM: Awards Ceremony

5:05 - 5:15 PM: Closing Remarks

5:15 - 6:00 PM: Networking

Stay tuned for our esteemed panelists and moderators.

More about our Keynote

Peggy Yu Yu is the Co-Founder and Executive Chairwoman of, a respected online bookseller in China. Peggy started the company in 2000 and took it public in NYSE I in December 2010. Dangdang was the first e-commerce company that went IPO in the US market. The company went private September 2016.

In the early days, Dangdang, together with Amazon China and others, pioneered e-commerce in China. At a time when credit cards were hardly used and online payments not existing yet, Dangdang created the cash-on-delivery model and had bicycle boys complete the last step of delivering goods and collect money. Facing competitors many times its size, Dangdang has strategically located its resources and continued to grow with great profit.

Born in Chongqing, China, Peggy graduated with bachelor degree from Branch Campus of Beijing Foreign Language Institute in 1986. She later obtained an MBA from the Stern School of New York University. She worked for Babcock and Wilcox in fossil generation for years. She completed one of the first Chinese leverage buy out in the US, arranged China Non-Ferrous Medal to buy divested unit of General Motors.

Peggy had numerous awards, including Ten Most Influential Businesswomen in Asia by the Wall Street Journal in 2006 and one of the Ten Best Women CEOs in Ten Years by China Entrepreneur magazine in 2018.


If the price of a ticket to the Forum presents a financial hardship, please email to request a free ticket.

The NYU Entrepreneurial Institute provides reasonable accommodations to people with disabilities. Requests for accommodations for events and services should be submitted at least two weeks before the date of the accommodation need. Please email for assistance.

Details & RSVP

When & Where
Fri, March 29, 2024
12:45 PM ‐ 6:00 PM
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NYU Kimmel Center (60 Washington Sq. S.), KC Eisner & Lubin Auditorium, 4th Floor
350 West Broadway
New York, NY 10013
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