6 NYU Startups in Linkedin Top 50 List

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On September 22, 2021, LinkedIn released their Top Startups 2021: The 50 U.S. companies on the rise list. We are excited to see 6 NYU startups in the mix, including the very top spot and 4 in the top 10!

LinkedIn says about their list: "To put together this year’s rankings, we looked at LinkedIn data across four pillars: employee growth; jobseeker interest; member engagement with the company and its employees; and how well these startups pulled talent from our flagship LinkedIn Top Companies list. In order to be eligible, companies must be 7 years old or younger, have at least 50 employees, be privately held and headquartered in the U.S."


NYU Startups who made the list:


Better (1st)

NYU co-founder: Vishal Garg (Stern '98)

Full-time headcount: 9,270

Headquarters: New York City

Year founded: 2016

What they do: Better, which plans to go public later this year, is a fintech company aiming to improve the home buying and financing process. While its primary service is mortgage lending, the company also has its own in-house real estate group as well as services for title and homeowners insurance.


Glossier (3rd)

NYU co-founder: Emily Weiss (Steinhardt '07)

Full-time headcount: 250

Headquarters: New York City

Year founded: 2014

What they do: Glossier is a makeup and skincare company started by beauty editors. The retailer, famous among the millennial and Gen Z crowd, is primarily direct-to-consumer but has a growing physical footprint.


Attentive (7th)

NYU co-founder: Brian Long (Stern '10)

Full-time headcount: 950

Headquarters: New York City/Remote

Year founded: 2016

What they do: Attentive helps e-commerce companies engage customers and build brand loyalty through automated, personalized text messages based on real-time data.


MikMak (10th)

NYU co-founder: Rachel Tipograph (Gallatin '09)

Full-time headcount: 115

Headquarters: New York City

Year founded: 2014

What they do: MikMak is a digital platform for consumer product companies with two main products: an e-commerce solution that enables multi-retailer checkout by shoppers and an insights solution to help the brands better understand their customers’ online behavior.


Brooklinen (11th)

NYU co-founder: Rich Fulop (SPS '07, Stern '14) & Vickie Fulop (CAS '07)

Full-time headcount: 110

Headquarters: Brooklyn, NY

Year founded: 2014

What they do: Brooklinen is a direct-to-consumer home essentials company most commonly known for their sheets and pillows. The company was founded by a husband and wife duo, with the intention of making bedding “accessible for everyone” after noticing a gap in the high-quality yet affordable market.


Overtime (24th)

NYU co-founder: Dan Porter (GSAS '95)

Full-time headcount: 250

Headquarters: Brooklyn, NY

Year founded: 2016

What they do: Overtime is a sports news startup producing original content across YouTube, Snapchat, Instagram, Facebook, Twitter and TikTok in both long- and short-form formats. The company is funded by some big-name athletes like Devin Booker and Trae Young as well as prominent venture capital firms, including Andreessen Horowitz and Greycroft.