Library
What We're Reading
The Weekly Cut:
Q&A With The Clear Cut – The Bespoke Engagement Ring Creators You’ve All Been Looking For
What We're Reading
Fast Company:
What 7 CEOs learned from hiring their husbands
What We're Reading
MediaPost:
Tying Attribution To OOH Sampling: Vengo Labs' Marci Weisler
We're In the News
Nature:
A DIY approach to automating your lab
We're In the News
Forbes:
How This Social Entrepreneur Is Using Hip-Hop and Food To Inspire Youth
We're In the News
Forbes:
FemBeat: Food Period Cultivates The Art Of Seed Syncing With Its Monthly Moon Bites
We're In the News
Sustainable Brands:
Offset Your Coffee Habit with This Waste-Saving Soap
Shanghai
IMBX-SHU 232 Entrepreneurship Experienced:
The main aim of this course is to probe into the core rationale behind entrepreneurship: taking initiatives to make changes. Lecturing only accounts for less than one-third of the course, and students are expected to exhibit a high level of self-motivation to critically examine established and emerging ideas that have been shaping and transforming the concept and practices of entrepreneurship, as exemplified in specific cases and current practices. Students will thus be prompted to think critically and creatively about how to respond to the complexities of changes.
School of Professional Studies
MSEM1-GC 1035 Entrepreneurship and Business Plan Development:
This course will examine the challenges and opportunities associated with starting a new event business venture. Emphasis will be on planning and developing an event business as either a private or not-for-profit venture. Topics include fundamentals of entrepreneurship, business planning and development strategies, tax policies, legal forms of ownership, sales techniques and marketing strategies. Case studies will be used throughout the semester. The final class project will be the development of an entrepreneurial business plan.
Stern School of Business
BSPA-UB 51 Marketing for Impact: Strategies for Sustainable Business:
The American corporate landscape is under assault. The average lifespan for a company in the S&P 500 is shorter than ever, approval ratings for corporations are lower than ever, and consumers are increasingly skeptical of advertising and corporate social responsibility messages that attempt to divert attention from unethical business practices.
