Back to all events Virtual Branding Meets Tech Workshop w/Shena Delgado Host: NYU Entrepreneurial Institute
Event Details
Startup School is a workshop series, led by industry experts, and designed to teach in-demand startup & entrepreneurship skills.

Branding Meets Tech Workshop w/Shena Delgado

How Technology Can Elevate + Position Your Brand Experience as A Leader.

Come join us to learn the importance of merging technology with your brand in order to continuously offer an elevated experience for the consumer while simultaneously using it to position yourself as a leader.


  • Importance of tech in your branding strategy
  • Using popular tech features to elevate an experience (examples given)
  • How to use tech as a positioning tool and what to stay updated on in the future.

Speaker: Shena Delgado

About the speaker: Shena Nicole is a brand consultant, speaker, and educator with 10+ years of experience in retail, fashion, luxury goods, apparel, creative agency, and entrepreneurship. Her expertise extends but is not limited to brand development, brand psychology, conscious branding, tech, and consumer behavior. She has previously acted as a speaker/educator with NYC Business Solutions, NYU, General Assembly, Fiverr, Freelancers Union, Ethel's Club, CUNY Startups and The Coalition of 100 Black Women x L’Oreal. Shena is a serial entrepreneur with notable brands that have landed business partnerships with Victoria's Secret and been featured in People Magazine (online). Shena served as a business mentor under NYU’s Spring 2021 Female Founders Fellowship program and holds a certificate in Women’s Entrepreneurship from Cornell University

The NYU Entrepreneurial Institute provides reasonable accommodations to people with disabilities. Requests for accommodations for events and services should be submitted at least two weeks before the date of the accommodation need. Please email for assistance.

Zoom links will be sent to those who RSVP.

Details & RSVP

When & Where
Tue, March 22, 2022
3:00 PM ‐ 4:00 PM
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