Getting to 20k Customers w/ Only 2 Employees

Want to learn how to scale from 0 to 20,000 customers while bootstrapping?

Rob Grossberg, serial entrepreneur and former founder & CEO of TreSensa Inc. (acquired), will share his pro tips on how to launch & scale the lean way!

Come learn how to bootstrap a DTC consumer startup!

Speaker: Rob Grossberg (NYU Law '95)

About the speaker: Rob Grossberg is the COO of shortyLOVE LLC, a direct-to-consumer women’s handbag company he founded/operates with his wife, Sloane. The vision for shortyLOVE is to create a line of bags for activity-oriented women to use in real life - lots of utility without sacrificing style. Rob brings over twenty years of digital marketing and operational experience to shortyLOVE, first as Deputy General Counsel and VP of Sales Operations at DoubleClick, then as SVP of Operations & Strategy at Tremor Video, and most recently as founder/CEO of TreSensa, Inc., a creative technology/data platform specializing in interactive, playable mobile advertising he ran for 10 years prior to it being sold to Vungle, Inc. in 2021. Rob has a BA from Dartmouth College and a JD from NYU School of Law.

*THIS EVENT IS ONLY OPEN TO CURRENT NYU STUDENTS, FACULTY, AND STAFF, AND EACH ATTENDEE WILL BE REQUIRED TO SIGN IN WITH THEIR NYU ID CARD & VIOLET GO PASS*

The NYU Entrepreneurial Institute provides reasonable accommodations to people with disabilities. Requests for accommodations for events and services should be submitted at least two weeks before the date of the accommodation need. Please email entrepreneur@nyu.edu for assistance.