Startup School

Startup School is a semester-long workshop series open to everyone in the NYU community that provides the trainings and resources to successfully launch and grow a startup.

No matter where you are in your startup journey, Startup School has something to offer – learn the startup essentials through the foundations, the must have competencies through founder skills, and how to fundraise through financing. Scroll down to learn more about each workshop and register to attend one workshop or the entire series that is relevant to your startup.

Startup School is free for current NYU students, faculty, researchers and staff, but registration is required. Scroll down for details.

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    If you are just getting started, you can attend the Foundations workshops and learn the basics of launching a startup. Or, if you are already working on a startup, it may be beneficial to attend the entire workshop series.



    Founder Skills



    Foundations are designed as smaller format workshops and covers the startup essentials.Founder Skills covers the must have competencies for startup leaders.Fundraising will cover topics that are crucial in preparing for growth of the startup.
    _‘ Schedule and Details:_‘ Schedule and Details:_‘ Schedule and Details:
    Getting to Product Market Fit Part 1Facebook Advertising to Grow Your StartupWhen & How To Raise Venture Capital
    Tues, Jan. 20, 4pm - 6pmWed, Feb. 1, 4pm - 6pmThurs, Feb. 23, 4pm - 6pm
    Have an idea for a startup but not sure where to begin? Come hear from startup experts about how to turn that idea into a viable business. Learn a step-by-step methodology that will help you get beyond the idea phase and on the path to a successful startup venture.Innovative companies often need innovative marketing techniques in order to reach the right market, and help them grow quickly. Lifestyle Marketing - targeting the interests, attitudes, and behaviors of a segment - is often the key to reaching an audience that didn't know they wanted your product or service, until you made them aware of it. Learn how you can use Facebook Marketing to strategically target your unique audience, and get the most out of your advertising budget. At some point in time, nearly every startup will require outside capital to help it grow and scale. This workshop will introduce the different sources of financing for startups at each stage of growth, and will provide specific tactics you can use to successfully raise the funds your startup needs.
    Getting to Product Market Fit Part 2Prototyping PCBs with Botfactory SquinkThe Anatomy of a Term Sheet
    Tues, Feb. 7, 4pm - 6pmWed, Feb. 8, 4pm - 6pmWed, Mar. 1, 4pm - 6pm
    In this second of a two-part series, you will learn how to put the customer development methodology into practice. Learn how to test your concepts with users, customers and partners as you search for a repeatable and scalable business model. Botfactory Squink is a Desktop PCB Printer that can print multilayer traces, dispense solder and pick-and-place components. You can use Squink to prototype PCBs and experiment with creating devices on rigid or flexible materials. This workshop will teach you how to take your PCB design and fabricate it.Most venture investment negotiations start with a "term sheet." This is summarizes the terms that the investor is prepared to accept. Learn from a legal expert at McCarter & English about the key terms and mechanics associated with SAFEs, KISSes, Convertible Notes and Preferred Equity.
    Sizing Up Your Market & CompetitionGoogle AnalyticsI-Corps Program Overview
    Tues, Feb. 14, 4pm - 6pmFri, Mar. 24, 3pm - 6pmThurs, Mar. 16 4pm-6pm
    As a startup founder, there are a few key questions you should be asking before you get too far into building your venture that will help you evaluate whether it's worth the investment of your time and resources. Things like: how big of an opportunity is this? Who else is trying to address this opportunity? How will our startup be different from the competition? Come learn about how to get the answers to these, and other critical questions that will help you assess the opportunity. Do you want to find and understand the most valuable website data for your business? Join us for a session on Google Analytics with Growth Marketer Jon Chang. During this sesssion, you will learn the fundamentals of web analytics, how to evaluate performance and glean data-driven insights.

    I-Corps is an accelerator program created by the NSF to develop scientific and engineering discoveries into successful commercial ventures. The seven-week program seeks to train academic researchers to become entrepreneurs and drive worthy projects to the market. Participating teams can receive a $50,000 grant to be used to discover a commercial application for their technology. Come to this session and learn if the I-Corps program is a good fit for you.
    Testing Your MVPs & PrototypesStorytelling 101Green Grants Program Overview
    Tues, Feb. 21, 4pm - 6pmFri, Apr. 7 12pm - 2pmWed, Mar. 22, 4pm - 6pm
    How do you know if the product you're spending all that time building is actually something a customer would use, or better yet, pay for? This workshop will teach you how to test out your product concepts with customers before you spend weeks or months building it. As a startup founder, you need to pitch your idea. Constantly. Pitch investors, clients, people you meet on the subway, and more. This session, led by former actor and award-winning Walc Founder & CEO Allison McGuire, will show you how to tell your startup's story in a way that surprises and excites your audience. You will leave with acting techniques to exude confident in your pitch... and win.

    NYU Green Grants are awarded to improve the university's operational environmental performance, advance applied research and design foster environmental literacy and community engagement. Learn from The Office of Sustainability about the program and get an inside perspective on how grant proposals are read and critiqued. This workshop will allow students to workshop their proposal ideas and refine and develop their proposal ideas.

    Protecting Your Idea or InventionCreating Your Product Launch PlanBoostrapping Your Startup
    Tues, Feb. 28, 4pm - 6pmWed, Apr. 12, 4pm - 6 pmThurs, Mar. 30 4pm-6pm
    This workshop, led by intellectual property expert Michael Kasdan of Wiggin and Dana, will help you evaluate whether you should be taking steps to protect your startup's intellectual property. It will cover the different methods for protecting your IP (patents, copyrights, etc.) and will provide some specific guidance on how to go about putting IP protections in place.You've built a product, and you are ready to share it with the world. During this session, we will walk through how to build a launch plan to get your product into the market and acquire your first customers. We'll walk through different marketing tactics that you can leverage (e.g. PR, content marketing, social media, digital marketing) and how you can use them in a coordinated fashion. We'll also discuss ways to promote your product on a limited budget. You will leave this session with useful templates, practical knowledge, and marketing hacks.

    Venture Capital is only one of many funding options for entrepreneurs. What are other avenues to finance your startup? Join us for a panel with the founders of Physiclo, Kivolved, and Cognitive ToyBox to learn how they leveraged various non-dilutive funding sources to bootstrap their companies. RSVP
    Acquiring Customers3D Printing for EntrepreneursSBIR Advanced Workshop
    Tues, Mar. 28, 4pm - 5pmWed, Apr. 19 3pm - 5pmWed, Apr. 5, 1pm - 5:30 pm

    Thurs, Apr. 6
    (by appointment only)
    Every successful startup needs a concrete strategy for attracting customers efficiently and effectively - if you don't have customers you don't have a business! Come learn about what makes a good customer acquisition strategy and discover which tactics are right for your business. RSVPInterested in the magic behind 3D printing? In this introductory workshop you'll learn a myriad of technological uses for these machines. You will be guided through design and printing processes that are specifically directed toward prototyping for startups.


    Join us for a SBIR/STTR workshop focused on non-dilutive funding resources with Jim Greenwood. During this two-day workshop you will review sample proposals, learn about government accounting and the SBIR/STRR cost proposal. There will also be a day of 1:1 consultations with Jim to cover any SBIR/STRR topic or issue.

    Building & Growing Your TeamDesign ThinkingCrowdfunding Your Business
    Tues, Apr. 4, 4pm - 6pmWed, Apr. 26, 4pm - 6 pmThurs, Apr. 20, 4pm - 6pm
    The success of any startup relies as much on the skills and capabilities of remainder of the founding team as it does on the founder themselves. Early stage investment decisions are heavily influenced by the startup's team as well. This session, led by a successful entrepreneur from the NYU community, will help you think through what kinds of skills your startup requires, and how to go about building the team your startup needs to succeed.

    Design Thinking is an inquiry-based, human-centered approach to solving complex challenges. Through a series of hands-on exercises, attendees will experiment with key elements of the designer's toolkit including: learning through empathy, observational research, and prototyping. Join us and learn how to embrace design thinking principles and practices for your startup.

    Learn how you can crowdfund your business with Julio Terra, the Director of Technology and Design at Kickstarter. During this session we will learn the basics of crowdfunding and how NYU entrepreneurs have found success in this space.
    Measuring & Monitoring Metrics that MatterProduct Management Basics for EntrepreneursPitching to Investors
    Tues, Apr. 11, 4pm - 6pmTBDTues, Apr. 25, 4pm - 6pm
    As a startup founder, how do you know if you're doing the right things for your business? How will investors know if you're on the path to building a successful scalable venture? Come learn about what metrics you should be paying attention to as you launch your startup, and what data investors will be looking for when making an investment decision.

    Product management provides a critical bridge between customers and engineering. PMs often work closely with founders to translate their vision, build the product, find product-market fit, and scale growth. Hear from an expert Product Manager on the what drives success in this space and what to implement in your startup. One of the most critical jobs of a startup founder is communicating the vision and mission of your startup to the external community. Storytelling is a critical skill for hiring the best talent, attracting the right advisors, and convincing investors to put their money into your venture. This final workshop in the Startup School series will teach you how to effectively tell your startup's story.

    Legal Essentials for Startup FoundersI-Corps Program Overview
    Mon, Apr. 17, 4pm - 6pmTues, May 2, 4pm-6 pm
    Come hear from a legal expert who specializes in startup law discuss the most common legal mistakes entrepreneurs make and what you need to do to avoid them. Learn about how to incorporate your business, set the terms of ownership among the founders, and other legal nuts and bolts you need to consider in the early days of your startup.

    I-Corps is an accelerator program created by the NSF to develop scientific and engineering discoveries into successful commercial ventures. The seven-week program seeks to train academic researchers to become entrepreneurs and drive worthy projects to the market. Participating teams can receive a $50,000 grant to be used to discover a commercial application for their technology. Come to this session and learn if the I-Corps program is a good fit for you.

    Sales for StartupsAccelerators, Angels or VCs: Oh My!
    Wed, May 3, 11am - 1 pmThurs, May 4 4pm-6pm
    Enterprise sales is one of the most important aspects of any company. Selling to the enterprise or working with the enterprise has been described by many people as a challenge as large as getting a bill passed. Managing a large sales organization adds challenges for even the most advanced leaders. Learn how to build your sales process from Catherine Gutowski, head of GE's digital sales transformation and Stephen Messer Co-founder of Collective[i] and former CEO of LinkShare Corporation.

    There are numerous ways to fund a startup and for many people, this can feel overwhelming. Alex Iskold, Managing Director of NYC Techstars, will help you navigate early stage funding sources, understand the differences between accelerators, angels, and venture funds and clarify which are important when.