Back to all events Launching Food/Beverage Products Host: NYU Entrepreneurial Institute
Event Details
This session will be led by Jomaree Pinkard, Co-Founder and CEO of a minority-owned craft cocktail company, Hella Cocktail Co.

From consumer insights to brand identity, Jomaree Pinkard will discuss launching new food & beverage products with a slice of marketing. This session will also cover best practices for leveraging communities to lead commerce.

About the speaker:

Jomaree Pinkard, a native New Yorker, is a graduate of the University of Virginia's McIntire School of Commerce and earned his MBA from The Wharton School of Business. His career journey has taken him from helping to develop and implement The Salvation Army's September 11 World Trade Center Recovery Program to consulting for the NFL. In 2011, he became the Co-Founder and CEO of a minority-owned craft cocktail company, Hella Cocktail Co. In almost a decade, Jomaree has helped transform the company into a nationwide tale of success, with products now sold all over the country in retailers including Whole Foods, Fairway, Stop&Shop and Walmart, as well as bars, restaurants, hotels and airlines.

All registered attendees will receive Zoom details 30 minutes prior to the event.

The NYU Entrepreneurial Institute provides reasonable accommodations to people with disabilities. Requests for accommodations for events and services should be submitted at least two weeks before the date of the accommodation need. Please email carol.ourivio@nyu.edu for assistance.

Details & RSVP

When & Where
Wed, February 3, 2021
12:00 PM ‐ 1:00 PM
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