Presented by co-founder & CPO Aleksandra Medina, this interactive session dives into what makes a product truly resonate with Gen Z. Drawing from her experience building Frich—the fastest-growing Gen Z money community in the U.S.—Aleksandra will guide founders through a fast-paced design critique and rebuild session.

What you’ll do:

• Design Roast: Gen Z Edition — In small groups, you’ll review real startup websites and apps that fall flat with Gen Z audiences. Together, you'll identify what doesn’t land—too corporate? too cluttered? not mobile-native?—and quickly sketch out how you’d redesign it to speak Gen Z’s language.

Whether you're building for Gen Z now or just want to better understand how they think, this session will sharpen your product instincts for the next generation of users.

More about the speaker:

Aleksandra Medina (Abu Dhabi '20) is the co-founder & CPO at Frich. She specializes in building fintech products that focus on building community to destigmatize honest conversations around money

Frich is the fastest growing Gen Z money community in the country. We're funded by TruStage, Restive Ventures, Antler, Goodwater, Sunstone and K20.

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The NYU Entrepreneurial Institute provides reasonable accommodations to people with disabilities. Requests for accommodations for events and services should be submitted at least two weeks before the date of the accommodation need. Please email entrepreneur@nyu.edu for assistance.

NOTE: THIS EVENT IS ONLY OPEN TO CURRENT NYU STUDENTS, FACULTY, & STAFF. EACH ATTENDEE WILL BE REQUIRED TO SIGN IN WITH THEIR NYU ID CARD