Back to all events Digital Marketing Essentials: Targeting the Right Audience on a Budget Host: NYU Entrepreneurial Institute
Event Details
This session will be led by Phaon Spurlock, President of Prototype MKTG + Founder of BKLYN LEAGUE.

Despite using Facebook and Instagram daily in our personal lives, most entrepreneurs don't know how to leverage these platforms to optimize for customer acquisition. Join us for this session to learn:

  • The benefits of digital marketing
  • How to find a winning ad that converts
  • How email marketing can drive brand loyalty
  • Ad planning techniques
  • KPIs for scaling Facebook and Instagram ads
  • How to find the right audience to get most out of your ad spend
  • and more!

About the speaker:

Phaon K. Spurlock is no stranger to the marketing and entrepreneurship space. He has built three successful companies and has worked for such companies and clients as Prudential Financial, Nintendo, Major League Baseball, McDonalds, Old Spice, Clinique, New York State Senate, Island Def Jam Music Group and more.

As one of Black Enterprise magazine’s 100 Modern Men of Distinction, marketer, Forbes featured writer and entrepreneur, he is also a speaker and thought leader for people who want to sharpen their marketing skills or explore their entrepreneurship mindset.

He holds a Bachelor of Science degree in Organismal Biology from Southeastern Louisiana University and currently an Executive Master of Business Administration student at Quantic School of Business & Technology. He is also a Professional Studies student at New York University.

All registered attendees will receive Zoom details 30 minutes prior to the event.

The NYU Entrepreneurial Institute provides reasonable accommodations to people with disabilities. Requests for accommodations for events and services should be submitted at least two weeks before the date of the accommodation need. Please email carol.ourivio@nyu.edu for assistance.

Details & RSVP

When & Where
Thu, February 4, 2021
12:00 PM ‐ 1:00 PM
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