Back to all events Designing a Brand Identity that Aligns & Resonates with Your Audience Host: NYU Entrepreneurial Institute
Event Details
This session will be led by Shena Nicole who is a Brand Consultant, Speaker, and Educator.

This class will deep dive into what it takes to design a brand that resonates with your audience. Learn what branding is, four crucial components needed to align, and how to incorporate human elements in order to connect. Use these factors to get clear on who you are, what you do, and why you exist in the entrepreneurial landscape.

About the speaker: Shena Nicole is a brand consultant, speaker, and educator with 10+ years of experience in retail, fashion, luxury goods, urban apparel, and creative agency; who is well versed in brand identity development, brand psychology, conscious branding, tech, and consumer behavior. She has previously acted as a speaker/educator with NYC Business Solutions, General Assembly, Fiverr, Freelancers Union, Ethel's Club, and The Coalition of 100 Black Women x L’Oreal. Shena is also a serial entrepreneur with notable brands that have landed business partnerships with Victoria's Secret and been featured in People Magazine (online).

All registered attendees will receive Zoom details 30 minutes prior to the event.

The NYU Entrepreneurial Institute provides reasonable accommodations to people with disabilities. Requests for accommodations for events and services should be submitted at least two weeks before the date of the accommodation need. Please email carol.ourivio@nyu.edu for assistance.


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When & Where
Thu, October 29, 2020
12:00 PM ‐ 1:00 PM
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