Launch a product landing page, create an explainer video about that product, and test whether people want the product - all in about 60 minutes. The mantra of this experience is: when it comes to MVPs, done is better than perfect! This workshop requires participants to be in teams of 3 (and up to 6 members max). If you are not part of a team, there will be an opportunity to form a team with other attendees.
About the speaker:
This session will be led by Erica Gruen. An Emmy Award-winning TV producer and executive, as well as digital pioneer, Erica is known for masterminding one of television’s biggest brands as President/CEO of The Food Network.
Today Professor Gruen creates brand, content and business development strategies for the world’s largest media and entertainment companies and for the emerging start-ups that seek relationships with the same. She has been a Technical Advisor to the Bill and Melinda Gates Foundation, a mentor in TechStars’ ed tech and agriculture tech programs and the FOOD-X accelerator, and an advisor to and investor in leading ed tech, music tech, green tech and food tech ventures. She is also Senior Advisor to Oaklins Desilva+Phillips, the leading mid-market M+A firm in TMT.
Please note that current students & faculty will be required to show NYU ID. Alumni and the general public may purchase tickets to specific Startup School events when available.
Startup School is a semester-long workshop series that provides the trainings and resources to successfully launch and grow a startup. Learn more about the series here.