Back to all events Build an MVP in 60 minutes Host: NYU Entrepreneurial Institute
Event Details

Launch a product landing page, create an explainer video about that product, and test whether people want the product - all in about 60 minutes. The mantra of this experience is: when it comes to MVPs, done is better than perfect! This workshop requires participants to be in teams of 3 (and up to 6 members max). If you are not part of a team, there will be an opportunity to form a team with other attendees. 

About the speaker: 

This session will be led by Erica Gruen. An Emmy Award-winning TV producer and executive, as well as digital pioneer, Erica is known for masterminding one of television’s biggest brands as President/CEO of The Food Network.

Today Professor Gruen creates brand, content and business development strategies for the world’s largest media and entertainment companies and for the emerging start-ups that seek relationships with the same. She has been a Technical Advisor to the Bill and Melinda Gates Foundation, a mentor in TechStars’ ed tech and agriculture tech programs and the FOOD-X accelerator, and an advisor to and investor in leading ed tech, music tech, green tech and food tech ventures. She is also Senior Advisor to Oaklins Desilva+Phillips, the leading mid-market M+A firm in TMT.

Please note that current students & faculty will be required to show NYU ID. Alumni and the general public may purchase tickets to specific Startup School events when available. 


Startup School is a semester-long workshop series that provides the trainings and resources to successfully launch and grow a startup. Learn more about the series here.

Details & RSVP

When & Where
Thu, March 5, 2020
4:00 PM ‐ 6:00 PM
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Leslie eLab
16 Washington Place
New York, NY 10003
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