Tech Tools: Websites & Domains

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A/B Testing
Web and Mobile Analytics
UI/UX
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A/B Testing
Visual Website Optimizer: Use VWO to tweak, optimize, & personalize your website with minimal IT help.
Unbounce: Quickly build custom landing pages for any campaign, and use overlays to increase conversions on all your web pages.
Optimizely: An experimentation platform that enables personalization across websites, mobile apps and connected devices.
Web and Mobile Analytics
Amplitude: Amplitude is a web and mobile analytics platform that helps companies understand user behavior.
Google Analytics: Google Analytics allows you to measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Quantcast: Quantcast Measure reveals unique audience insights, helping you differentiate your brand, site, or app.
comScore: comScore helps clients measure what matters to make cross-platform audiences and advertising more valuable
Alexa: Alexa software helps your business get better marketing results.
Chartbeat: Chartbeat tracks what people are reading on a second-by-second, pixel-by-pixel basis on each site, article and page
Kissmetrics: Understand what people are doing on your website and products, so you can deliver more of what's working.
Mixpanel: Learn how people use your app with advanced mobile & web analytics.
UI/UX
POP by Marvel: POP helps you transform your pen and paper ideas into an interactive iPhone or Android prototype.
Noun Project: Free icons for everything.
Unsplash: Free high-resolution photos.
Sketch: Sketch is a wireframing app that was created to design interfaces, websites, icons, etc.
Invision: A prototyping platform for team collaboration and user feedback gathering. For free student access, use your NYU email and this security code: 56-73-13-19.
Balsamiq: Balsamiq Mockups is a rapid wireframing tool that helps you work faster and smarter.
Website
Magento: Magento offers a flexible eCommerce solutions, a vibrant extensions marketplace and an open global ecosystem.
Shopify: Shopify is an eCommerce platform that helps you to sell online, on social media, or in person.
Wordpress: Wordpress is an online publishing platform that powers more than 26% of the web.
SquareSpace: The SquareSpace platform empowers entrepreneurs to create an impactful, stylish, and easy-to-manage online presence.