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Event Details

This event will cover how you can develop a scalable process aligned with your desired business outcomes. You’ll also discover how to focus on impact, so you can reach these outcomes without sacrificing time away from your family, friends or other interests.

With a clearly defined goal and process, your decision-making becomes much more binary. You’ll be able to easily say no to projects and opportunities that aren’t aligned with your goal, so you can have more time to focus on what really matters.  

Spend less time attending offsite meetings with no clearly defined agenda, spend more time creating a lead magnet and sales funnel.  

Using real examples, we’ll explore tactics for turning obstacles into opportunities and how to take a loss without losing motivation. You’ll also walk out with recommendations for specific tools, apps, and literature to help maintain the momentum going forward.

About the instructor:

Terry Rice has been in the Digital Marketing field since 2007 – most notably, helping clients achieve their marketing goals while working at Adobe and Facebook. As the founder of Terry Rice Consulting, he continues to consult various agencies, marketing teams and startups. 

Terry also dedicates time to providing strategic business coaching for freelancers, consultants and other self-employed individuals. Additionally, he serves as a startup mentor at organizations including Techstars and the New York University Entrepreneurial Institute.

During his career he’s worked with various companies including Walmart, Amazon, Bonobos, Spartan Race, and Best Buy. He has also been featured as a speaker at events including SXSW and Social Media Week.

Terry holds an MBA from the University at Buffalo with a dual concentration in Marketing and Business Consulting. His areas of focus include Social Media, Campaign Planning & Optimization and Strategic Business Coaching.

Please note that this workshop is only open to current NYU community members. Your NYU ID is required at check-in

Startup School is a semester-long workshop series that provides the trainings and resources to successfully launch and grow a startup. No matter where you are in your startup journey, Startup School has something to offer. Learn more about the series here.


When & Where
Wed, November 28, 2018
4:00 PM ‐ 6:00 PM
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NYU Leslie eLab
16 Washington Place
New York, NY 10003
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