Product marketing is one of the fastest growing job titles, yet most marketers aren't able to clearly define it. This session demystifies product marketing by teaching necessary foundational product marketing skills, such as crafting messaging, positioning, and a go to market strategy. This workshop will be led by Jon Chang, Global Product Marketer at IBM Watson.
About the speaker: Jon is a 2019 Forbes 30 Under 30 list maker, an expert digital, growth, and product marketer, and a recognized global educator and keynote speaker. He’s currently an IBM Watson product marketer and New York University Adjunct Faculty of Social Media and Web Analytics. Jon further demonstrates his passion for marketing by teaching at General Assembly, while also advising the education non profit Exploration Summer Programs. Previously at Kickstarter, Stack Overflow, and MakerBot.
Please note that this workshop is only open to current NYU community members. Your NYU ID is required at check-in
Startup School is a semester-long workshop series that provides the trainings and resources to successfully launch and grow a startup. No matter where you are in your startup journey, Startup School has something to offer. Learn more about the series here.