There's a good reason why email marketing has stood the test of time: It works well as a primary communication method between a business and its users. When done right, it's a business's greatest asset. When done poorly, it's a business's biggest missed opportunity. This session will teach you the basics of email marketing, common mistakes, and steps to create a core email marketing strategy.
This workshop will be led by Jon Chang. Jon is a growth and product marketing expert. He's currently a Product Marketer at IBM Watson, an Adjunct Faculty of Social Media and Web Analytics at NYU, and Digital Marketing Instructor at General Assembly.
Please note that this workshop is only open to current NYU community members. Your NYU ID is required at check-in
Startup School is a semester-long workshop series that provides the trainings and resources to successfully launch and grow a startup. No matter where you are in your startup journey, Startup School has something to offer. Learn more about the series here.